Holycow! Steakhouse And Steak Hotel by Holycow! What Differences?

My title was voluntarily misleading. I don't believe there are true differences between both brands as they operate with the same concept. Both are chains of affordable steak restaurants which are lively, colorful and with a viral marketing all about Twitter and Facebook. They offer decent steaks, but it isn't the best imports or the best cooking you will find (except if you take their most expensive cuts).

Holycow! was opened by self-trained Chef Afit Dwi Purwanto (who worked previously as a manager on RCTI channel) and his wife Lucy Wiryono, a TV host. So far, they have 6 branches in Jakarta, 1 in Bali and 1 in Yogyakarta. Their menu is short and features Sirloin, Ribeye and Tenderloin steaks from Australia and US. They also serve Wagyu beef.

I visited the Bali branch which was very busy in the evening. Most of the customers were Indonesians, seemingly from Jakarta. I had the prime Tenderloin steak (imported from Australia) (91k +12,5% tax and service). It is the cheapest cut and it was just acceptable. I enjoyed it but I don't think it was worth more than its price.

Steak Hotel by Holycow! used to be part of the same group, but it is now owned and management by Wynda Mardio. There are as many differences between Steak Hotel by Holycow! and Holycow! that there is between each restaurants of each brands themselves.